Product Leader, Revenue Maximist, Culture Catalyst, Brand Innovator
I think in systems, understand psychology of marketing + sales, build products that drive revenue, and take extreme ownership
- Industry agnostic, innovated 0-1 from early stage (pre-seed to series D) to consulting to legacy
- Most recently: Led product for vertical SaaS platform managing 1.2k+ self-storage facility websites, driving SEO optimization, ADA compliance, and consumer experience across white-label properties
- Improved ADA compliance from 11% to 93% in 7-day sprint across 1k+ facility websites through strategic prioritization and cross-functional execution
- Led schema architecture overhaul integrating real-time pricing/availability API for AI optimization across 1k+ sites, fixing 7-year-old entity structure preventing accurate multi-location indexing
- Led consumer experience redesign transforming 4-page online rental flow into streamlined 2-step process with simplified user paths for reservations and rentals
- Resolved Core Web Vitals issues (CLS, performance, Time to Byte) impacting search rankings by prioritizing highest-traffic facility pages, building hero image optimization tooling, and integrating Cloudinary for asset optimization and WebP conversion across 1k+ sites
- Built document management system from 0-1 to replace PandaDoc with HTML editor, dynamic merge fields integrating customer data across rental and property management systems, and signing workflow generating cryptographically-signed PDFs; prevented migration failure of 9k+ documents by choosing HTML over DOCX architecture
- Led pivot of a software & ai firm into an all-in-one HR platform during covid in 2 mos (now 1K+ customers)
- I convert high-value, at-risk clients into raving fans (Turned hotlist clients into 1st adopters of new products at Paciolan)
- Restructured seating price models to maximize profit in high-demand scenarios (Texas A&M sees $6.5M in incremental profit from special events)
- Grew take rate on new consumer platform from $100k lifetime revenue to $200k on a single event through a new innovation with sectional seat maps
- Redesigned and grew a consumer market research platform from 15k to 125k users with less than $2k
- Built and executed a global version of the Suzy.com enterprise platform for a DIY/self-service experience in 2 months
- Grew two-sided on-demand gig marketplace from 5k to 22k users, executed Target pilot 880 out of 1k jobs nationwide in less than 2 weeks paid out in 48 hrs
- Grew from d2d sales to leading all of talent acquisition & brand management for Gen110 in my early 20s (pioneer of solar utilities)
- Worked in experiential brand marketing with Vitaminwater (highest beverage sold in LA @ time)
- Studied Business Entrepreneurship at Chapman University
- Customer obsessed, I love to build relationships that last
- Ex-founder in mL/ai and recycling tech
- I build because I’m driven to ask, why not?
Favorite Books
- “Who cares wins” by David Jones = instrumental to my career change from accounting to entrepreneurship
- “Badass: Making users awesome” by Kathy Sierra = Product bible for creating experiences onlines & IRL
- “Working with emotional intelligence” by Daniel Goreman = helped me learn to manage my emotions and mature my people skills
- “Tactical Transparency” by Holtz Havens = adopted transparency as a core value in brand & culture building
I’m an artist (see more here)
